Thursday, 18 July 2013
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She's a successful businesswoman, a member of a rock band as well as a Women's World Cup Soccer player. Who is this superstar? It is none other than Barbie doll. A tiny hard to think, but the Barbie Doll started out as a human being! They was Barbara Handler, the daughter of Ruth and Elliot Handler.
In the early 1950s, Handler saw that her young daughter, Barbara, and her girlfriends enjoyed playing with adult female dolls as much or over with kid dolls. Handler sensed that it was as important for girls to imagine what they themselves might grow up to become as it was for them to focus on what caring for children might be like.
Because all the adult dolls then available were made of paper or cardboard, Handler decided to generate a three-dimensional adult female doll, lifelike to serve as an inspiration for her daughter's dreams of her future. Handler took her idea to the advertisement executives at Mattel Corp., the company that they and her husband, Elliot, had founded in their garage some years before: the (all-male) committee rejected the idea as pricey, and with tiny potential for wide market appeal.